Monday, January 29, 2007

Coopetition

There has been so much written about "Coopetition".

Coopetition or Co-opetition is a buzzword coined to describe cooperative Competition. There are well-known examples of companies working together in order to limit competition. However, in contrast, co-opetition focuses on cooperation between companies in imperfectly competitive markets. Examples of coopetition include Apple Computer and Microsoft Corp.

What has not been talked about or written about is coopetition between employees on the same team in companies trying to establish themselves.

Think of it like this, you have a set of highly talented individuals with similar job experience / qualification etc. staffed on the same project. Now, both of these individuals want to prove their worth to the management chain. Also, at the same time, they are responsible for the delivery of the project. So what does that result in?

It results in coopetition.

Of course, there are no legal documents signed, no big press releases, no kick-off parties but these two individuals in their own little ways moved forward into a coopetition mode where they are agreeing not to compete beween themselves in order to achieve success for their joint project. Needless to add, when it is time for the project / annual appraisal they will list their own contributions thereby moving away from the coopetition mode into a competition mode.

Is coopetition amongst the team healthy? Definitely yes. If nothing else, it ensures that there is work delivery as per plan.

Should coopetition within the team be encouraged by explicitly stating as much? No. I say this because as a Leader one is expected to lead the team to the same vision and goal - not to have more competition because then the focus of the team would move from the explicit goal to their individual goals.

What is the take away from this article? When you hear coopetition think of coopetition between companies and also between individuals on various teams.

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